DIGITAL MARKETING & TRADITIONAL ADVERTISING

Since the first American television commercial was broadcast in 1941, there has been an avalanche of advertisements on all possible channels. Radio, television, press, and movies have been the ideal means for advertisers to market their products or services to the masses since it began almost 75 years ago. Fortunately for us, technology has advanced enough to cause the beginning of a new area: digital marketing.

Not to be confused with another advertising channel, digital marketing encompasses a multitude of marketing opportunities such as blogs, mobile devices, social networks, email marketing, search engine marketing and more! In 2017, television advertising spending totaled approximately $ 72.01 billion, or 35.8% of total media investments in the United States; Total spending on digital advertising was approximately $ 77.37 billion, or 38.4% of total advertising spending. More than a third of CMOs believe that digital will represent 75% of marketing spending in the next five years, so understanding what makes digital so vital is the first step in preparing your business to leave a mark on the Internet.

VALUE VS. ADVERTISING

The main difference between digital marketing and traditional advertising is that many digital marketing specialists seek to provide value to their audience through the use of content marketing and other solutions. Traditional advertisers generally only seek to increase sales with their advertisements, not provide value.

So how does it look to provide value? A third of the world uses social networks regularly, for example, which makes it an excellent channel to connect with a target audience. A social media marketer can investigate what interests his audience and cares about using page analysis, shaping his brand and messages to offer solutions, information or even entertainment to his audience; This provides value to the audience, builds trust and, ultimately, makes them regular customers. Building a real and valuable business-to-consumer relationship is something that a print or radio ad simply cannot do.

COMMUNICATION

Big business knows that word of mouth travels and is a motivator of buying behavior. With discussions on social networks and search engine reviews, customers can share their experiences with their friends in many ways. That said, social networks and email marketing are examples of how digital marketing offers bi-directional communication, allowing feedback and building relationships. Traditional marketing is a one-way communication, which shows a product, event or service and leaves it that way. When you can connect with your audience and offer solutions to your wishes and needs, they practically do their marketing for you.

DRIVEN BY DATA

When you buy a radio or TV commercial, you are not given much more information than the number of listeners in that market (maybe an average listener profile if you are lucky). With digital marketing, campaign targeting functions have no comparison with traditional advertising. In a social media campaign, you can create a full personalized audience of people to arrive or create an audience only of people who have already visited your website. By marketing on search engines like Google, you can target people who are looking for exactly what your business offers! Digital marketing eliminates guesswork by providing in-depth analysis and metrics about your audience and your marketing efforts.

IS DIGITAL MARKETING BETTER THAN TRADITIONAL ADVERTISING?

With traditional advertising, it is dark when it comes to understanding your return on investment (ROI). Digital marketing not only tracks your ROI, but your analytical capabilities also give you the opportunity to improve it. Knowing what you spend and what you get in return is the key benefit of digital marketing compared to traditional advertising. Every day, more people use the Internet to listen to music, television, movies, and news, which results in the question: is traditional advertising worth it?

Tell me your Answer to the comment box.