DIGITAL MARKETING & TRADITIONAL ADVERTISING
Since the first American television commercial was broadcast in 1941, there has been an avalanche of advertisements on all possible channels. Radio, television, press, and movies have been the ideal means for advertisers to market their products or services to the masses since it began almost 75 years ago. Fortunately for us, technology has advanced enough to cause the beginning of a new area: digital marketing. Not to be confused with another advertising channel, digital marketing encompasses a multitude of marketing opportunities such as blogs, mobile devices, social networks, email marketing, search engine marketing and more! In 2017, television advertising spending totaled approximately $ 72.01 billion, or 35.8% of total media investments in the United States; Total spending on digital advertising was approximately $ 77.37 billion, or 38.4% of total advertising spending . More than a third of CMOs believe that digital will represent 75% of marketing spending in the next fiv...